four seasons
Conversations on
business & craft.
Interviews, solo breakdowns, and field dispatches from the earned-media trenches.
New season in 2026 · Get notified ↓Since 2018, a show about the practical end of digital marketing: digital PR, SEO, content, agency operations, and the awkward economics of remote work. Four seasons, thirty-eight episodes, most of them with guests, all of them under an hour.
The roster has included Liam Martin (Time Doctor), Peter Gould, Ron Carucci, Jason Forrest, Ash Ali, Melanie Martin, and a handful of operators less famous but more useful. The solo episodes are tactical: HARO, link building, the difference between digital PR and SEO, the seven productivity tools that survived ten years on my desk.
On pause through 2024–25 while DMR.agency grew. Returning in late 2026 with a fifth season focused on EMOS, earned media at scale, and conversations with the in-house teams running both.
Melanie Martin on a $2.3 Million ROI PR Campaign
The single most-listened episode of the show. Melanie walks through a public relations campaign that returned $2.3M in measurable ROI, and what most companies still get wrong about earned media.
Six conversations
worth your hour.
A small selection from the guest roster. Authors, operators, publicists, and one or two whose names you would not have heard but whose ideas have aged better than most.
Liam Martin
On: Productivity & remote management
Peter Gould
On: Branding for purpose-driven companies
Ron Carucci
On: Power, leadership, persuasion
Jason Forrest
On: Unleashing your inner sales warrior
Ash Ali & Hasan Kubba
On: Finding your unfair advantage
Melanie Martin
On: $2.3M ROI PR campaign
Season 4
2021–22 · 8 episodes- S04E09Guest Post Pitch Tear Down: Avoid These 11 Mistakes Like the Plague
A real guest post pitch received at the agency gets a full tear-down. Eleven specific mistakes are highlighted — the kind that get pitches ignored or rejected…
SoloDec 2021 - S04E08Boomerang Review — Our Agency's Favourite Tool for Pitching and Email Management
A review of Boomerang for Gmail — the agency's favourite tool for managing pitch follow-ups, scheduling emails, and staying on top of outreach campaigns.
SoloDec 2021 - S04E07Two Methods for Finding No-Follow Links — And Why One of Them Isn't Too Good
Two methods for checking whether the backlinks you've earned are do-follow or the less-desirable no-follow, UGC, or sponsored links — and why one of those methods has a…
SoloNov 2021 - S04E06Quantifying Backlinks Quality — The Bare Minimum
How to quantify backlink quality in a way that properly rewards higher-DR links. Since DR operates on a logarithmic scale, a linear points system undervalues…
SoloNov 2022 - S04E05Reviewing SEO KPIs of Target Websites
When earning backlinks, you need to evaluate target websites carefully. This episode covers the six key SEO KPIs to review before pursuing a link — to boost your…
SoloOct 2021 - S04E04The Difference Between Creating Links vs Earning Links
Building backlinks is an old, archaic, low-quality method. Earning backlinks — contextual, from relevant websites — is a more complicated but far more beneficial process…
SoloOct 2021 - S04E02Brendon Burchard's High Performance Planner — My 1 Year Experience
A personal review after one year of using Brendon Burchard's High Performance Planner. Covers what the planner is, why it stands out over other journals, its…
SoloJul 2021 - S04E01Lead Scraping With Ahrefs — Operation: Competitor Spying
Your online visibility can be boosted at significantly lower costs with SEO. And SEO depends heavily on backlinks. This episode covers Operation Competitor Spying —…
SoloFeb 2021
Season 3
2020 · 10 episodes- S03E10Our Agency's 3-Step Client Onboarding Process
A walkthrough of the 3-step client onboarding process used at DMR Agency — from proposal to kickoff.
SoloNov 2020 - S03E09FeaturedDiscussing HARO Outreach, SEO Agency Business, and Backlinks Management with Greg Heilers
Greg Heilers on the business of HARO outreach at scale.
Greg HeilersOct 2020 - S03E08#SEObacklinks Tutorial — Type 3 Backlinks
Part 3 of the #SEObacklinks tutorial series: Type 3 backlinks.
SoloSept 2020 - S03E07#SEObacklinks Tutorial — Type 2 Backlinks
Part 2 of the #SEObacklinks tutorial series: Type 2 backlinks.
SoloAug 2020 - S03E06#SEObacklinks Tutorial — Type 1 Backlinks
Part 1 of the #SEObacklinks tutorial series: Type 1 backlinks.
SoloAug 2020 - S03E05SEO Outreach Project Management Made Easy
How to manage SEO outreach campaigns without losing track.
SoloJul 2020 - S03E04HARO Outreach vs Conventional Outreach for Quality Backlinks
A head-to-head comparison of HARO-based outreach versus conventional link outreach.
SoloJun 2020 - S03E03Faisal Khan on Remote Team Management, Inbound Leads, Working Smarter
Faisal Khan on managing geographically distributed teams, generating inbound leads without paid ads, and the habits that make remote work sustainable.
Faisal KhanMay 2020 - S03E02Remote Work Productivity: Our Top 7 Tools
The seven productivity tools that proved their worth in a fully remote team.
SoloApr 2020 - S03E01Fighting the Corona Recession: Our 7-Pronged Business Plan
A real-time look at the 7-pronged business plan put together in March 2020 as the pandemic hit.
SoloMar 2020
Season 2
2019 · 10 episodes- S02E10Unleashing Your Inner Sales Warrior With Jason Forrest
Jason Forrest on the psychology of high-performance selling.
Jason ForrestDec 2019 - S02E09Finding Your Unfair Advantage With Ash Ali & Hasan Kubba
Ash Ali and Hasan Kubba on the idea that every founder has a built-in advantage.
Ash Ali & Hasan KubbaOct 2019 - S02E08Automated Outreach: Why I (Kind of) Changed My Mind
Why a previous stance on automated outreach needed revising.
SoloAug 2019 - S02E07Standing Out in the Crowd With This Simple Hack I'd Used in Denmark
A simple but counterintuitive hack for standing out.
SoloJul 2019 - S02E06Collab Link Building
The collaborative link-building approach.
SoloJun 2019 - S02E05Digital PR Vs SEO: Key Similarities and Differences
A clear breakdown of the key similarities and differences between Digital PR and SEO.
SoloMay 2019 - S02E04Leveraging Newsjacking for Content Promotion
How to leverage breaking news and trending stories for content promotion.
SoloApr 2019 - S02E03Ron Carucci on Power, Leadership, and Persuasion
Ron Carucci on the dynamics of power inside organisations, what real leadership looks like under pressure, and how to persuade without manipulation.
Ron CarucciMar 2019 - S02E02Top 3 Mistakes of My ~6 Year Speaking Career
An honest post-mortem on six years of speaking engagements.
SoloFeb 2019 - S02E01Recap of Season 1 + Introduction of Season 2
A recap of the first season's key lessons and an introduction to the themes and guests lined up for Season 2.
SoloJan 2019
Season 1
2018 · 10 episodes- S01E10How Negating Conventional Wisdom Led Me to Massive Success
How deliberately going against received wisdom in marketing and business led to the biggest wins.
SoloDec 2018 - S01E09My Productivity Hacks of 2018
Two productivity systems that survived the year intact.
SoloNov 2018 - S01E08FeaturedMelanie Martin on a $2.3 Million ROI PR Campaign
The single most-listened episode of the show. Melanie Martin walks through a public relations campaign that returned $2.3 million in measurable ROI.
Melanie MartinNov 2018 - S01E07Unique Twist to HARO Outreach for IMPROVED Backlinks
A unique twist on the standard HARO outreach approach that significantly improves both response rates and the quality of links earned.
SoloOct 2018 - S01E06Publicity & Backlinks Using HARO
How to use Help a Reporter Out (HARO) to earn media coverage and quality backlinks at the same time.
SoloOct 2018 - S01E05SEO Myths
A solo episode debunking the three most persistent SEO myths that waste marketer time and budget — and what the data actually shows.
SoloSept 2018 - S01E04Elvin Zhang on Startups
Elvin Zhang on the realities of building a startup: what works, what doesn't, and what founders consistently get wrong in the early stages.
Elvin ZhangSept 2018 - S01E03Lisa Zahran on Copywriting
Lisa Zahran on the craft of copywriting: how to write copy that converts, the mistakes most brands make, and what separates words that sell from words that don't.
Lisa ZahranAug 2018 - S01E02Liam Martin on Productivity & Remote Management
Liam Martin, co-founder of Time Doctor and one of the world's foremost experts on remote work, on productivity systems, managing distributed teams, and fighting the…
Liam MartinJul 2018 - S01E01Peter Gould on Branding
Peter Gould — founder of Adventures and one of the most in-demand brand designers working with purpose-driven organisations — on the principles behind building a brand…
Peter GouldMar 2018
Real case studies.
Zero filler.
GEO · SEO-PR · Content Marketing
One or two emails a month. The campaigns I’m building right now, what’s working in earned media, and the case studies behind the numbers. Unsubscribe whenever.