18
Resources
in the Library
in the Library
A working library · GEO · SEO-PR · Earned MediaThe frameworks
The frameworks
behind the bylines.
Interactive kits, playbooks, and original research on earned media, digital PR, and SEO — packaged to use, not just read.
GEO
Brand mentions · AI visibility
SEO-PR
Digital-PR links · Earned authority
Press
Persuasive pitches · Linkable assets
View
Type
Topic19
§ 01Interactive Tool
Beta
PressIQ — Journalist Pitch Score
Will a journalist actually paste your pitch in?
2026Score a Pitch ↗
§ 02Interactive Tool
Beta
SignalIQ — Proactive PR Radar
See the story before it breaks, then pitch it first.
2026Open the Radar ↗
§ 03Interactive Tool
Beta
JournoCollabIQ — Journalist Beat Matcher
Find the reporters most likely to cover your story.
2026Find Journalists ↗
§ 04Calculator
Beta
SIA Authority ROI Calculator
Renting credibility vs. owning it. The real numbers.
2025Run the Calculator ↗
§ 05Interactive Kit
Beta
The Journo Outreach Checklist
Seven steps to a pitch reporters actually use.
2026Open the Kit ↗
§ 06Interactive Tool
Beta
Partner Collab IQ — Partnership Intelligence Tool
Find co-marketing and distribution opportunities by industry.
2026Use the Tool ↗
§ 07Interactive Kit
Under Review
Top 11 Scientific Benefits of Writing
Eleven research-backed findings. Each with a prescription.
2019 · upd. 2026Open the Kit ↗
§ 08101 Series
Personal Branding 101
How to brand yourself for success.
2021Read the Guide ↗
§ 09101 Series
Storytelling 101
Elevate your brand through narrative.
2020Read the Guide ↗
§ 10101 Series
Neuromarketing 101
What it is and how it actually works.
2020Read the Guide ↗
§ 11Article · Craft
100+ Writing Tips to Become a Great Writer
2016 · upd. 2022Read ↗
Being Updated8 items
Score QuizUpdating
Founder Press Readiness Score
Brand QuizUpdating
Personal Brand Strength Quiz
ArticleUpdating
6 Must-Have Digital Tools for Writers
ArticleUpdating
5 Google Analytics Metrics for Content Marketers
ArticleUpdating
How To Maximize eCommerce Conversions
Visual EssayUpdating
Managing Remote Teams with HubStaff
Visual EssayUpdating
How to Form Writing Habits for Success
Visual EssayUpdating
Getting Content Ideas from Your Customers
§ 08Podcast · 39 EpisodesVol. XV · № 08
The show
on the air.
39 episodes on earned media, SEO-PR, content marketing, and building a brand that gets found.
Browse the archive
All 39 episodes — tactics, case studies, and conversations with marketing leaders.
Go to the Podcast →§ 09Bylines & Citations · Selected publicationsVol. XV · № 09
Where the
writing has gone.
Publications I have written for, been quoted in, or been featured by. A fuller index lives on the About page.
Forbes
Contributor & featured
Harvard Business Review
Guest contributor
HuffPost
Contributor
The Next Web (TNW)
Featured
Entrepreneur
Contributor
Search Engine Journal
Contributor
SEMrush Blog
Contributor
Business.com
Contributor
Reader's Digest
Featured
Virgin Startup
Contributor
The World Bank Blog
Contributor
CNET
Featured
SERPed
Contributor
§ 07Subscriptions Desk · Two emails a monthVol. XV · № 07
Real case studies.
Zero filler.
GEO · SEO-PR · Content Marketing
One or two emails a month. The campaigns I’m building right now, what’s working in earned media, and the case studies behind the numbers. Unsubscribe whenever.